Wonderfully Made

Women's Nonprofit Ministry

Portfolio > Wonderfully Made

"McKensey has a trained eye for detail and design. She listens and carries out the vision with efficiency and excellence. Her skill, creative ideas, and collaboration has been invaluable!"

Allie Marie Smith, Founder

Wonderfully Made is a nonprofit focused on helping girls and women understand their identity, worth, and purpose.

As the organization continued to grow, their digital presence needed to evolve to better support multiple audiences, programs, and long-term impact.

The Opportunity

Wonderfully Made has a strong mission and meaningful content—but their digital ecosystem wasn’t fully supporting:

Clear pathways for different audiences
Ease of navigating programs, resources, and offerings
Consistent brand messaging across platforms
Scalable systems for growth (content, courses, email, podcast)

There was an opportunity to create a more intentional, structured experience—one that matched the depth of their work.

The Approach

This project required both strategic restructuring and hands-on execution across multiple areas of the brand.

Website Revamp

WEBSITE STRATEGY & UX ARCHITECTURE

Restructured the website to guide users intuitively based on who they are:

Young Woman
Adult Woman
Parent / Mentor
Youth Leader
Supporter

This created a clear, personalized user journey instead of a one-size-fits-all experience.

WEBSITE DESIGN & DEVELOPMENT

Designed and built a modern, scalable website experience that:

Elevates credibility and trust
Improves navigation and usability
Highlights programs, resources, and impact
Supports ecommerce (shop) and donations
Integrates content (podcast, blog, courses)

Social Media

PAID ADS

Designed and executed targeted ad campaigns to increase awareness, engagement, and event participation across key audiences.

Campaigns included:

Page Likes & Awareness campaigns
Event promotion campaigns
Suicide Prevention YouTube campaign

Focused on aligning creative and messaging with the emotional weight of the content while optimizing for performance.

→ Delivered strong engagement and reach at a highly efficient cost, while maintaining message integrity for a sensitive audience.

ORGANIC CONTENT & PROFILE DEVELOPMENT

Provided consulting and direction on organic social presence to ensure consistency, clarity, and alignment with the overall brand.

Support included:

Profile optimization and visual cohesion
Content direction and posting strategy
Guidance on tone, messaging, and audience alignment

Ensured that both paid and organic efforts worked together to create a cohesive, trustworthy, and engaging presence.

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Graphic Design

Developed a cohesive suite of branded materials to support marketing, education, and audience engagement across both digital and print.

Deliverables included:

Lead magnets and downloadable guides
Promotional assets
Social and campaign graphics
Print collateral (booklets, brochures, event materials)

Designed with a focus on clarity, emotional connection, and brand consistency—ensuring every piece felt aligned while serving a distinct purpose.

→ Created a unified visual system that supports both storytelling and conversion.

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Branded Merch

Designed and launched branded merchandise to extend the Wonderfully Made mission beyond digital platforms and into everyday life.

Focused on creating pieces that feel:

Meaningful and message-driven
On-brand and elevated
Wearable and giftable

Worked through:

Product design and visual direction
Integration with ecommerce experience
Alignment with overall brand messaging

→ Resulted in merchandise that not only generates revenue, but reinforces identity, community, and connection to the mission.

Portfolio > Wonderfully Made