The Daily Ritual
Nursery & Apothecary
Portfolio > The Daily Ritual
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​"Working with McKensey at MK Creative has been nothing short of transformative for my business! She is truly a marketing genius. She rebuilt my website into something not only beautiful but also highly functional, and she helped me bring some amazing new ideas to life. Her creativity, brilliant suggestions, and attention to detail absolutely blew me away.
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What stands out most is her passion for helping small businesses—it's evident in every interaction and in the care she puts into her work. McKensey goes above and beyond, offering top-notch communication, professionalism, and heart.
I have complete confidence in trusting her with my business for the long haul. If you’re looking for someone who will elevate your brand while genuinely cheering for your success, look no further than McKensey. She’s the real deal!""
Melody Martel, Herbalist
Brand Development
For The Daily Ritual, a nursery and apothecary rooted in nature and ritual, we developed a cohesive brand identity that elevates and unifies her presence across platforms.
Starting with her existing content, we fine-tuned the visual direction and created a mini brand guide designed to keep her identity consistent—from packaging and product labels to collaborations with outside vendors.
The result is a visual identity that feels both enchanting and grounded, making The Daily Ritual instantly recognizable wherever her community encounters the brand.
Website & ECommerce
We transformed The Daily Ritual’s website into an engaging, functional space that reflects her newly refined brand while making it easier for customers to shop, connect, and support her work.
The e-commerce experience now includes thoughtful product categories that highlight solutions for customers, a subscribe-and-save option to encourage repeat buyers, subscription boxes, and gift cards.
We also added an events page where she can promote workshops, collect signups and payments, and share upcoming market appearances.
One of the most exciting additions was bringing Melody’s vision of the Founding Circle to life—a membership program designed to build loyalty and fuel future growth.
Every detail of the site was infused with her new brand guide, ensuring a cohesive, recognizable experience across all touchpoints.
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Email Marketing
We set up The Daily Ritual with a fully customizable email marketing platform that integrates seamlessly with her website, making it simple to attract new subscribers through a digital lead magnet.
An automated workflow now delivers the freebie instantly, then welcomes subscribers with a series of strategic emails that introduce them to her brand.
With branded templates in place, Melody can easily share new products, promote workshops and markets, and educate her community through blog posts and more.
She’s already seeing steady growth in her subscriber list every day and loves how effortless it feels to connect with her audience.
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Portfolio > The Daily Ritual