Sugar Glow Skin
Esthetics | Beauty Services
Portfolio > Sugar Glow Skin
"update"
Erika Taggares
With over 15 years of experience documenting life’s most meaningful moments, Lena specializes in documenting weddings and life’s milestones with heart, artistry, and a touch of whimsy.
She captures photographs that honor connection, legacy, and the beauty of being fully present.
The Opportunity
Lena had already built a meaningful body of work and a trusted presence with her clients. The opportunity was to bring her brand and website into closer alignment with the depth, artistry, and emotional resonance already present in her photography.
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Clarify her positioning in a saturated photography market
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Refine the messaging to better reflect the heart and legacy behind her work
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Create more cohesion between her visuals, voice, and website experience
Together, we shaped a brand presence that more clearly expressed Lena’s perspective as an artist, storyteller, and documenter of meaningful life moments.
The Approach
This project followed a structured, collaborative process rooted in strategy, storytelling, and creative exploration.
Visual Identity
update
Website Revamp
We restructured and redesigned the site to:
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Let imagery lead while supporting it with intentional copy
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Simplify navigation and improve user flow
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Strengthen SEO and accessibility foundations
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Create a cohesive, immersive brand experience
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The result is a site that feels grounded, confident, and uniquely Lena.
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Portfolio > Sugar Glow Skin