Renewed Balance

Counseling Services

Portfolio > Renewed Balance

“McKensey made my business dream become a reality and it was beautifully done, down to every detail! I would not have Renewed Balance - Counseling Services without her support and incredible mind. 10/10 I would work with her - and only her - for all things marketing. Wherever you are in your business development journey, she's your person.”

Kamara McMichael, MS, LMFT, CMHS

Brand Development

When Kamara prepared to launch her private counseling practice, she needed a brand that reflected both her professional vision and the welcoming, supportive space she wanted to create for clients.

We started by uncovering the heart of her business — her mission, values, and voice. From there, we designed the full visual identity: selecting colors, creating a set of logos, choosing fonts, and building out a style guide to bring consistency to all her future marketing.

With symbolism behind each color and logo component, this brand beautifully represents the vision Kamara has for her business.

"The bicycle symbolizes forward momentum. To find any sort of balance you have to first agree to make a change, pack up, and set out. There's a journey to embark on in a slow, feel-the-elements kind of way. It can be really enjoyable at times and you're also going to feel every hill."

Website

To help Kamara launch her private practice with confidence, we created a simple yet professional website that instantly builds credibility and gives potential clients a feel for her personality and approach.

Because her practice serves children ages 10 and up, the design needed to feel inviting and relatable. We used playful, genuine imagery and a warm, welcoming style that would connect with both kids and parents.

The site is more than just functional — it’s thoughtful and symbolic. A small bike icon travels across rolling hills as visitors scroll, representing the ups and downs of life's journey and reinforcing the forward momentum concept of counseling.

Visit renewedbalancecounseling.com

Social Media Consulting

Not every business owner wants to spend hours on social media — and that’s okay. For Kamara, the priority was to have a simple, effective presence without the stress of constant posting.

We recommended the platforms that would best reach her audience and then designed “static” profiles that work more like landing pages. Her profiles serve as clear, polished introduction to her services and a connection point for people who prefer finding providers on social media over websites.

It’s professional, welcoming, and designed to work for her with minimal upkeep.

Portfolio > Renewed Balance