Recruiting Blueprint
Sports Management
Portfolio > Recruiting Blueprint
"Meeting McKensey was a stroke of luck! Working with her has been an absolute pleasure. I had a vision for my business, and McKensey not only understood it but helped me elevate it. Her creative ideas and artistic talent were instrumental in developing an amazing brand. She was a true partner throughout the process. I highly recommend MK Creative for any project, big or small. I'm so grateful for her work!"
Taylor Buie, Owner and Coach
Brand Development
Coach Buie has a vision to reshape the athlete recruitment landscape by empowering student-athletes to market themselves effectively and find the best fit for both their academic and athletic careers.
We developed a bold visual identity that reflects her values of empowerment, education, and excellence while capturing the knowledgeable, direct, and engaging approach she brings to her work.
The color palette was chosen with intention: strong blues communicate loyalty, trust, and dependability, while vibrant orange adds confidence, warmth, and energy. Together, the brand strikes a balance between professionalism and approachability, positioning Coach Buie as both a trusted guide and a powerful advocate for athletes.
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Website Development
MK Creative designed and developed a user-friendly, responsive website for Recruiting Blueprint. The site features a clean, modern layout with intuitive navigation, making it easy for athletes to access resources, mentorship, and tools tailored to their needs.
Key functionalities include sleek athlete profiles, academic alignment tools, and a tiered membership system.
This platform serves as a comprehensive resource hub, helping athletes effectively market themselves and connect with college coaches.
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Marketing Collateral
I designed a suite of branded marketing materials for Recruiting Blueprint including business cards, tri-fold brochures, and event flyers.
Each piece was crafted to be visually cohesive with the website and overall brand, using bold typography, dynamic layout, and the signature color palette to convey trust, confidence, and energy.
The collateral serves as both an informational resource and a tangible touchpoint, helping Recruiting Blueprint connect with their audience at events and meetings.
Branded Merch
Bold. Comfy. Branded.
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MK Creative designed a collection of branded merchandise to enhance brand visibility and foster community among athletes.
These items serve as both promotional tools and a secondary income source.
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Content Marketing
MK Creative guided Recruiting Blueprint’s content marketing strategy to reach their various audiences effectively.
This included consulting on the best social media platforms for each target group, creating branded templates, and developing a content calendar to build from, ensuring consistent, on-brand messaging.
I also set up a seamless email marketing system integrated with the website, including automated workflows to nurture leads and engage subscribers.
Additionally, I implemented a blog to boost SEO, serve as an educational resource, and establish the brand’s credibility while providing ongoing value to athletes, parents, and coaches.
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Portfolio > Recruiting Blueprint