Lena Britt Photography
Wedding & Lifestyle Photography
Portfolio > Lena Britt Photography
"McKensey is amazing! I'm over the moon that I hired her for my photography brand refresh."
“What began as a branding refresh became something deeper—a return to my roots and to the way I want people to feel inside my work.”
"Not only do we share the same love for our Norwegian heritage, but she is such a joyful and creative being! I love everything we did together."
Lena Britt
With over 15 years of experience documenting life’s most meaningful moments, Lena specializes in documenting weddings and life’s milestones with heart, artistry, and a touch of whimsy.
She captures photographs that honor connection, legacy, and the beauty of being fully present.
The Opportunity
Lena had already built a meaningful body of work and a trusted presence with her clients. The opportunity was to bring her brand and website into closer alignment with the depth, artistry, and emotional resonance already present in her photography.
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Clarify her positioning in a saturated photography market
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Refine the messaging to better reflect the heart and legacy behind her work
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Create more cohesion between her visuals, voice, and website experience
Together, we shaped a brand presence that more clearly expressed Lena’s perspective as an artist, storyteller, and documenter of meaningful life moments.
The Approach
This project followed a structured, collaborative process rooted in strategy, storytelling, and creative exploration.
Brand Foundation
Through working sessions and guided exercises, we defined:
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Brand story + personal narrative
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Mission, vision, and values
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Voice and tone
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Target audience
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Core messaging
This phase was less about inventing something new and more about uncovering what was already true.
Visual Identity
We translated strategy into a refined, visual system that honored Lena's heritage:
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Timeless color palette
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Typography that feels editorial and enduring
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Logo suite that supports flexibility without overpowering the work
We supported implementation of her refreshed brand across platforms, including Instagram, Facebook, and Google Business Profile.
Website Revamp
We restructured and redesigned the site to:
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Let imagery lead while supporting it with intentional copy
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Simplify navigation and improve user flow
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Strengthen SEO and accessibility foundations
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Create a cohesive, immersive brand experience
The result is a site that feels grounded, confident, and uniquely Lena.
Portfolio > Lena Britt Photography