Lena Britt Photography
Wedding & Lifestyle Photography
Portfolio > Lena Britt Photography
"McKensey is amazing! I'm over the moon that I hired her for my photography brand refresh."
“What began as a branding refresh became something deeper—a return to my roots and to the way I want people to feel inside my work.”
"Not only do we share the same love for our Norwegian heritage, but she is such a joyful and creative being! I love everything we did together."
Lena Britt
With over 15 years of experience documenting life’s most meaningful moments, Lena specializes in documenting weddings and life’s milestones with heart, artistry, and a touch of whimsy.
She captures photographs that honor connection, legacy, and the beauty of being fully present.
The Opportunity
Lena had already built a meaningful body of work and a trusted presence with her clients. The opportunity was to bring her brand and website into closer alignment with the depth, artistry, and emotional resonance already present in her photography.
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Clarify her positioning in a saturated photography market
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Refine the messaging to better reflect the heart and legacy behind her work
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Create more cohesion between her visuals, voice, and website experience
Together, we shaped a brand presence that more clearly expressed Lena’s perspective as an artist, storyteller, and documenter of meaningful life moments.
The Approach
This project followed a structured, collaborative process rooted in strategy, storytelling, and creative exploration.
Brand Foundation
Through working sessions and guided exercises, we defined:
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Brand story + personal narrative
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Mission, vision, and values
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Voice and tone
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Target audience
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Core messaging
This phase was less about inventing something new and more about uncovering what was already true.
Visual Identity
We translated strategy into a refined, visual system that honored Lena's heritage:
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Timeless color palette
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Typography that feels editorial and enduring
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Logo suite that supports flexibility without overpowering the work
Website Revamp
We restructured and redesigned the site to:
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Let imagery lead while supporting it with intentional copy
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Simplify navigation and improve user flow
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Strengthen SEO and accessibility foundations
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Create a cohesive, immersive brand experience
The result is a site that feels grounded, confident, and uniquely Lena.
Portfolio > Lena Britt Photography