Kayla's Kidz
Children's Thrift Shoppe
Portfolio > Kayla's Kidz
"I can’t say enough about McKensey... she has taken her years of experience and bundled them into her own marketing firm and the results my small business is getting are outstanding. She has restructured my website and made it more user friendly and accessible, she has created marketing campaigns and newsletters to get the word out about my store and all that we do and the people we serve, she has boosted engagement on my website and allowed more people to easily find my shop. She also makes me feel heard which is so important these days. I highly recommend McKensey if you are looking to build and grow your business, she’s got game!"
Kayla Perez, Owner
Website
MK Creative designed a playful, welcoming user-friendly website for Kayla’s Kidz, a children's thrift shop in Buellton, California.
The site reflects the brand’s mission to provide high-quality, affordable clothing for babies, children, and teens. It features a clean layout with intuitive navigation, making it easy for customers to browse and shop.
Key functionalities include an integrated e-gift card system, clear donation guidelines, and contact information.
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Marketing Campaign
In October 2024, Kayla’s Kidz celebrated their one-year anniversary with exciting growth — moving into a larger, more visible space. MK Creative partnered with them to turn this transition into a powerful marketing opportunity.
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We developed a strategic campaign that included social media content, e-newsletters, website pop-ups, press outreach, and listings in local community calendars. We also consulted on a grand opening event that created buzz and drew in new customers.
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Thanks to the visibility of the new location and consistent marketing efforts, Kayla’s Kidz doubled its profits in its second year of business. This success has empowered Kayla to give back more than ever, including donating gift certificates to local charity events and supporting the community that supports her.
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Social Media Consulting
MK Creative provided tailored social media recommendations, advising the Kayla's Kidz team on best practices.
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We conducted an onboarding session for the new social media hire, complete with brand training and an outline of content to be posted on a monthly and quarterly basis.
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The Kayla's Kidz team has cultivated a thriving online community through their consistent posting of relevant and timely content.
Content Marketing
MK Creative set up a seamless email marketing system integrated with the website.
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MK Creative writes bi-monthly e-newsletters that boast above-industry average email open rates and click through rates.
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Email Marketing that keeps Kayla's Kidz top of mind, advertises seasonal promotions, and ultimately drives foot traffic to the shop.
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Search Engine Optimization (SEO)
Set up and optimized a Google Business Profile and provided a guide for monthly maintenance to maintain accuracy and relevance.
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When the shop moved locations, it was important to update all digital platforms to reflect the new address. Google Maps, Apple Maps, Yelp, etc.
Portfolio > Kayla's Kidz